The DemandEdge Blog

Part 5: Measuring Your Demand Chain: It's All Relative

The Editor — Mon, 23 May 2005 09:00:00 -0600

This is the last in the series of five articles by Mark Walton, Managing Partner at the consulting firm DemandEdge (http://www.demandedge.com). The prior articles talked to ...

Part 4: Automating Your Demand Chain: PRM Can Really Help

The Editor — Mon, 16 May 2005 21:00:00 -0600

In the third of this series of five articles by Mark Walton, Managing Partner at the consulting firm DemandEdge (http://www.demandedge.com), we took a look at how to ...

Part 3: Managing Your Demand Chain: De-Fragment Your Touchpoints

The Editor — Mon, 09 May 2005 09:00:00 -0600

In the second of this series of five articles by Mark Walton, Managing Partner at the consulting firm DemandEdge (http://www.demandedge.com), we took a look a the value ...

Part 2: The Value of Thinking 'Demand Chain': Partners Not Resellers

The Editor — Mon, 02 May 2005 09:00:00 -0600

In the first of this series of five articles by Mark Walton, Managing Partner at the consulting firm DemandEdge (http://www.demandedge.com), we reviewed the history of the demand ...

Part 1: What Is a Demand Chain?

The Editor — Mon, 25 Apr 2005 09:00:00 -0600

The following is the first in a series of five articles by Mark Walton, Managing Partner at the consulting firm DemandEdge (http://www.demandedge.com), exploring the topic of distribution channels ...

Your Demand Chain: Beyond Channels

The Editor — Mon, 18 Apr 2005 09:00:00 -0600

The following is a description of a series of five articles by Mark Walton, Managing Partner at the consulting firm DemandEdge (http://www.demandedge.com), exploring the topic of distribution ...

Marketing Performance Measurement (MPM) Will It Ever Work?

The Editor — Mon, 11 Apr 2005 09:00:00 -0600

There’s been a lot of noise about Marketing Performance Measurement, or MPM, over the last year or so. Much of it has been driven by the efforts of the ...

More Data on IT Spending

The Editor — Mon, 04 Apr 2005 09:00:00 -0600

As we reported a few weeks ago, CIO Magazine’s survey of 225 CIO’s concluded that overall spending on IT is projected to grow at a rate of 5.4% in 2005 ...

Online Advertising Projections Get Consolidated

The Editor — Mon, 28 Mar 2005 09:00:00 -0700

eMarketer produced some ‘consolidated’ data on the growth of online advertising from 2001 through 2008.

The bottom-line is that overall, online advertising is enjoying healthy growth and while ...

Are We Still Waiting For IT Spending To Improve?

The Editor — Mon, 21 Mar 2005 09:00:00 -0700

CIO Magazine recently reported little growth in IT budgets over the next 12 months. That’s bad news for the IT industry as a whole, particularly as we’ve been waiting ...

TVs Role Is Diminishing

The Editor — Mon, 14 Mar 2005 21:00:00 -0700

A recent study showed that the habits of TV viewers are changing rapidly as audiences search for more ways to control their viewing experience.

The report entitled “How ...

Internet Users Are Unaware Of Paid Search

The Editor — Mon, 07 Mar 2005 09:00:00 -0700

According to a recent study, 62% of search engine users are unaware that companies are paying for their search engine rankings and listings.

As a marketer, that may be ...

Did You Know There Are More Than 77 Million SMBs That You Can Sell To?

The Editor — Mon, 28 Feb 2005 09:00:00 -0700

While only 8.6 million are in the US, the rest-of-the-world makes up the other 89% of SMBs worldwide.

A new report by AMI-Partners details the number of SMBs ...

Email Continues To Show Its Strength as a Marketing Tool

The Editor — Mon, 21 Feb 2005 09:00:00 -0700

While trust of the company sending you the email is ever-more important, if your emails pass that test they are capable of significantly impacting the behavior of your customers.

...

Web Sites Are #1 for Additional Information

The Editor — Mon, 14 Feb 2005 09:00:00 -0700

In a recent study of both digital and print magazine readers, the Web sites of advertisers were the clear means of getting additional information on a product or service.

...

Salesforce.com Woos Microsoft Office Developers

The Editor — Mon, 07 Feb 2005 09:00:00 -0700

Salesforce.com recently announced its sforce Developer Program for the Microsoft Office System in an attempt to accelerate the development of tools and solutions built around the integration of the two ...

Paid Search Online Advertising Enjoys Dramatic Growth

The Editor — Mon, 31 Jan 2005 09:00:00 -0700

Spending on search-based online advertising is growing almost three times as fast as spending on non-search based online advertising.

According to a recent survey, spending on search-based online advertising ...

NetSuite 10 Is Definitely Hard To Beat

The Editor — Mon, 24 Jan 2005 09:00:00 -0700

While it took us a while to find the time to ‘dig under the covers’ of NetSuite 10.0, we can certainly tell you it was worth it. We’ve long ...

Email Continues To Play a Key Role in the Marketing Mix

The Editor — Mon, 17 Jan 2005 09:00:00 -0700

32% of consumers consider email the most effective marketing communication channel, just slightly behind the 39% that prefer TV.

What they like most is when email is used ...

Search Engine Marketing To Top $4 Billion In 2004

The Editor — Mon, 10 Jan 2005 09:00:00 -0700

Total spending on search engine marketing, which includes spending on search engines and search-related media companies, search engine marketing agencies as well as in- house expenditures in support of such ...

As Expected, DVRs Are Having an Impact on TV Advertising

The Editor — Mon, 03 Jan 2005 09:00:00 -0700

More than three quarters of advertising leaders now expect the DVR (a.k.a. TiVo) to significantly affect TV advertising. That number is up from only 58% in 2003.

While ...

Ad Spending Continues To Grow Worldwide

The Editor — Mon, 20 Dec 2004 09:00:00 -0700

It seems like the drought is over and ad spending is enjoying significant growth. According to a recent study by ZenithOptimedia, ad spending in certain parts of the world ...

Search Engine Users Prefer Short Phrases

The Editor — Mon, 13 Dec 2004 09:00:00 -0700

A recent report by Hitwise showed that phrases of three words or less accounted for more than 75% of searches delivering traffic to shopping sites. Full details are in ...

Are Video Games Ready For Product Placement?

The Editor — Mon, 06 Dec 2004 09:00:00 -0700

As the video game market continues to grow, more and more advertisers are considering using product placement to reach the important 13+ year-old demographic it represents. With more than ...

Online Product Research Drives More Offline Spending

The Editor — Mon, 29 Nov 2004 09:00:00 -0700

Online info drove $180.7 billion in offline spending, according to a recent report¹. That number continues to eclipse direct online spending which totaled $106.5 billion during the ...

Magazine Advertising Up 17.1%

The Editor — Mon, 22 Nov 2004 09:00:00 -0700

Spending on magazine advertising in September rose 17.1% compared with September 2003 according to Publishers Information Bureau.

Spending was up in nearly every category except Technology, Media & Advertising, ...

Telemarketers Hated but Effective?

The Editor — Mon, 15 Nov 2004 09:00:00 -0700

While there is a lot of noise about ‘do not call’ lists there’s at least some good news for telemarketing organizations – telephone marketing is the most effective direct-order method ...

Web Still Driving Offline Sales

The Editor — Mon, 08 Nov 2004 09:00:00 -0700

A recent study* confirmed that the Web’s influence over offline sales is continuing to grow. According to the study, online research by consumers drove more than $180.7 billion in ...

NetSuites Upsell Manager Takes On Demand CRM To A New Level

The Editor — Mon, 01 Nov 2004 09:00:00 -0700

With the release of NetSuite version 10, the on demand CRM vendors has added a new module, Upsell Manager, to the Sales Force Automation piece of its ...

E-Mail Ranks Second In Marketing To Consumers

The Editor — Mon, 25 Oct 2004 09:00:00 -0600

While the data is limited to the UK, a recent study by IPT reported that e-mail is the second most effective marketing communications channel according to consumers.

The ...

The DemandEdge Blog

Part 5: Measuring Your Demand Chain: It's All Relative

Part 4: Automating Your Demand Chain: PRM Can Really Help

Part 3: Managing Your Demand Chain: De-Fragment Your Touchpoints

Part 2: The Value of Thinking 'Demand Chain': Partners Not Resellers

Part 1: What Is a Demand Chain?

Your Demand Chain: Beyond Channels

Marketing Performance Measurement (MPM)  Will It Ever Work?

More Data on IT Spending

Online Advertising Projections Get Consolidated

Are We Still Waiting For IT Spending To Improve?

TVs Role Is Diminishing

Internet Users Are Unaware Of Paid Search

Did You Know There Are More Than 77 Million SMBs That You Can Sell To?

Email Continues To Show Its Strength as a Marketing Tool

Web Sites Are #1 for Additional Information

Salesforce.com Woos Microsoft Office Developers

Paid Search Online Advertising Enjoys Dramatic Growth

NetSuite 10 Is Definitely Hard To Beat

Email Continues To Play a Key Role in the Marketing Mix

Search Engine Marketing To Top $4 Billion In 2004

As Expected, DVRs Are Having an Impact on TV Advertising

Ad Spending Continues To Grow Worldwide

Search Engine Users Prefer Short Phrases

Are Video Games Ready For Product Placement?

Online Product Research Drives More Offline Spending

Magazine Advertising Up 17.1%

Telemarketers  Hated but Effective?

Web Still Driving Offline Sales

NetSuites Upsell Manager Takes On Demand CRM To A New Level

E-Mail Ranks Second In Marketing To Consumers

The DemandEdge Blog

Marketing Performance Measurement (MPM) Will It Ever Work?

TVs Role Is Diminishing

Telemarketers Hated but Effective?

NetSuites Upsell Manager Takes On Demand CRM To A New Level