This is the last in the series of five articles by
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Monday, May 23
Part 5: Measuring Your Demand Chain: It's All Relative
by
The Editor
on Mon 23 May 2005 09:00 AM MDT
Monday, May 16
Part 4: Automating Your Demand Chain: PRM Can Really Help
by
The Editor
on Mon 16 May 2005 09:00 PM MDT
In the third of this series of five articles by Monday, May 9
Part 3: Managing Your Demand Chain: De-Fragment Your Touchpoints
by
The Editor
on Mon 09 May 2005 09:00 AM MDT
In the second of this series of five articles by Monday, May 2
Part 2: The Value of Thinking 'Demand Chain': Partners Not Resellers
by
The Editor
on Mon 02 May 2005 09:00 AM MDT
In the first of this series of five articles by Monday, April 25
Part 1: What Is a Demand Chain?
by
The Editor
on Mon 25 Apr 2005 09:00 AM MDT
The following is the first in a series of five articles by Mark Walton, Managing Partner at the consulting firm DemandEdge (http://www.demandedge.com), exploring the topic of distribution channels ... more » Monday, April 18
Your Demand Chain: Beyond Channels
by
The Editor
on Mon 18 Apr 2005 09:00 AM MDT
The following is a description of a series of five articles by Monday, April 11
Marketing Performance Measurement (MPM) – Will It Ever Work?
by
The Editor
on Mon 11 Apr 2005 09:00 AM MDT
There’s been a lot of noise about Marketing Performance Measurement, or MPM, over the last year or so. Much of it has been driven by the efforts of the ... more » Monday, April 4
More Data on IT Spending
by
The Editor
on Mon 04 Apr 2005 09:00 AM MDT
As we reported a few weeks ago, CIO Magazine’s survey of 225 CIO’s concluded that overall spending on IT is projected to grow at a rate of 5.4% in 2005 ... more » Monday, March 28
Online Advertising Projections Get Consolidated
by
The Editor
on Mon 28 Mar 2005 09:00 AM MST
eMarketer produced some ‘consolidated’ data on the growth of online advertising from 2001 through 2008. The bottom-line is that overall, online advertising is enjoying healthy growth and while ... more » Monday, March 21
Are We Still Waiting For IT Spending To Improve?
by
The Editor
on Mon 21 Mar 2005 09:00 AM MST
CIO Magazine recently reported little growth in IT budgets over the next 12 months. That’s bad news for the IT industry as a whole, particularly as we’ve been waiting ... more » Monday, March 14
TV’s Role Is Diminishing
by
The Editor
on Mon 14 Mar 2005 09:00 PM MST
A recent study showed that the habits of TV viewers are changing rapidly as audiences search for more ways to control their viewing experience. The report entitled “How ... more » Monday, March 7
Internet Users Are Unaware Of Paid Search
by
The Editor
on Mon 07 Mar 2005 09:00 AM MST
According to a recent study, 62% of search engine users are unaware that companies are paying for their search engine rankings and listings. As a marketer, that may be ... more » Monday, February 28
Did You Know There Are More Than 77 Million SMBs That You Can Sell To?
by
The Editor
on Mon 28 Feb 2005 09:00 AM MST
While only 8.6 million are in the A new report by AMI-Partners details the number of SMBs ... more » Monday, February 21
Email Continues To Show Its Strength as a Marketing Tool
by
The Editor
on Mon 21 Feb 2005 09:00 AM MST
While trust of the company sending you the email is ever-more important, if your emails pass that test they are capable of significantly impacting the behavior of your customers. Monday, February 14
Web Sites Are #1 for Additional Information
by
The Editor
on Mon 14 Feb 2005 09:00 AM MST
In a recent study of both digital and print magazine readers, the Web sites of advertisers were the clear means of getting additional information on a product or service. Monday, February 7
Salesforce.com Woos Microsoft Office Developers
by
The Editor
on Mon 07 Feb 2005 09:00 AM MST
Salesforce.com recently announced its sforce Developer Program for the Microsoft Office System in an attempt to accelerate the development of tools and solutions built around the integration of the two ... more » Monday, January 31
Paid Search Online Advertising Enjoys Dramatic Growth
by
The Editor
on Mon 31 Jan 2005 09:00 AM MST
Spending on search-based online advertising is growing almost three times as fast as spending on non-search based online advertising. According to a recent survey, spending on search-based online advertising ... more » Monday, January 24
NetSuite 10 Is Definitely Hard To Beat
by
The Editor
on Mon 24 Jan 2005 09:00 AM MST
While it took us a while to find the time to ‘dig under the covers’ of NetSuite 10.0, we can certainly tell you it was worth it. We’ve long ... more » Monday, January 17
Email Continues To Play a Key Role in the Marketing Mix
by
The Editor
on Mon 17 Jan 2005 09:00 AM MST
32% of consumers consider email the most effective marketing communication channel, just slightly behind the 39% that prefer TV. What they like most is when email is used ... more » Monday, January 10
Search Engine Marketing To Top $4 Billion In 2004
by
The Editor
on Mon 10 Jan 2005 09:00 AM MST
Total spending on search engine marketing, which includes spending on search engines and search-related media companies, search engine marketing agencies as well as in- house expenditures in support of such ... more » Monday, January 3
As Expected, DVRs Are Having an Impact on TV Advertising
by
The Editor
on Mon 03 Jan 2005 09:00 AM MST
More than three quarters of advertising leaders now expect the DVR (a.k.a. TiVo) to significantly affect TV advertising. That number is up from only 58% in 2003. While ... more » Monday, December 20
Ad Spending Continues To Grow Worldwide
by
The Editor
on Mon 20 Dec 2004 09:00 AM MST
It seems like the drought is over and ad spending is enjoying significant growth. According to a recent study by ZenithOptimedia, ad spending in certain parts of the world ... more » Monday, December 13
Search Engine Users Prefer Short Phrases
by
The Editor
on Mon 13 Dec 2004 09:00 AM MST
A recent report by Hitwise showed that phrases of three words or less accounted for more than 75% of searches delivering traffic to shopping sites. Full details are in ... more » Monday, December 6
Are Video Games Ready For Product Placement?
by
The Editor
on Mon 06 Dec 2004 09:00 AM MST
As the video game market continues to grow, more and more advertisers are considering using product placement to reach the important 13+ year-old demographic it represents. With more than ... more » Monday, November 29
Online Product Research Drives More Offline Spending
by
The Editor
on Mon 29 Nov 2004 09:00 AM MST
Online info drove $180.7 billion in offline spending, according to a recent report1. That number continues to eclipse direct online spending which totaled $106.5 billion during the ... more » Monday, November 22
Magazine Advertising Up 17.1%
by
The Editor
on Mon 22 Nov 2004 09:00 AM MST
Spending on magazine advertising in September rose 17.1%
compared with September 2003 according to Publishers Information Bureau. Spending was up in nearly every category except Technology, Media & Advertising, ... more » Monday, November 15
Telemarketers – Hated but Effective?
by
The Editor
on Mon 15 Nov 2004 09:00 AM MST
While there is a lot of noise about ‘do not call’ lists there’s at least some good news for telemarketing organizations – telephone marketing is the most effective direct-order method ... more » Monday, November 8
Web Still Driving Offline Sales
by
The Editor
on Mon 08 Nov 2004 09:00 AM MST
A recent study* confirmed that the Web’s influence over offline sales is continuing to grow. According to the study, online research by consumers drove more than $180.7 billion in ... more » Monday, November 1
NetSuite’s Upsell Manager Takes On Demand CRM To A New Level
by
The Editor
on Mon 01 Nov 2004 09:00 AM MST
With the release of NetSuite version 10, the on demand CRM vendors has added a new module, Upsell Manager, to the Sales Force Automation piece of its ... more » Monday, October 25
E-Mail Ranks Second In Marketing To Consumers
by
The Editor
on Mon 25 Oct 2004 09:00 AM MDT
While the data is limited to the The ... more » |
About DemandEdge
Strategies. People. Systems. Performance.
DemandEdge is a management consulting firm built on decades of demand chain expertise and innovation. Our partners and staff have deep experience working with more than one hundred clients from a variety of industries. We understand all types of demand chains – from Internet to direct sales to value-added resellers to multi-tier retailers and all points in between. And we help our clients answer their critical questions about strategies, organizations, systems, and performance measurement.
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editor@demandedge.com About This Blog
The DemandEdge Blog is dedicated to becoming a valuable resource for our clients as well as demand chain executives and managers in general.
As we become aware of new facts, events, and information that we believe will be of general interest, we'll post an article that overviews the subject, includes some advice on what to do about it, and - where possible - provides links to where you can get more information.
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Definition: "Demand Chain" - The marketing, sales, service, and logistics functions that connect a business with its customers.
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